Integrate into your workflow, the tools and services you already use including Google Drive, Salesforce, Dropbox, Asana, Twitter, Zendesk, and more.Share and edit documents and collaborate with the right people all in Slack.Message or call any person or group within your team.Communicate with your team and organize your conversations by topics, projects, or anything else that matters to your work.Slack is available on any device, so you can find and access your team and your work, whether you’re at your desk or on the go. Check off your to-do list and move your projects forward by bringing the right people, conversations, tools, and information you need together. Also, there are two more colors on the emblem: black for the inscription and white for the background.Slack brings team communication and collaboration into one place so you can get more work done, whether you belong to a large enterprise or a small business. The shades have been improved to look great on screen. The simplified palette includes four colors instead of eleven: red (# E01E5A), green (# 2EB67D), yellow (# ECB22E), and blue (# 36C5F0). For the redesigned logo, the designers slightly changed the lettering, adapting them to the stylized octothorpe. The bold sans serif that Slack uses is from the Larsseit family. Moreover, the new emblem is designed to be freely divided into parts, reduced or enlarged. This refers to the main function of the application, a hint of communication and interaction between users. Its place was taken by an abstract multicomponent composition consisting of four rectangles with rounded sides and four teardrop-shaped figures.Įach circle symbolizes a cloud of text – the so-called callout, which is used to transmit speech. It was associated with the hashtag that was the organizing element of the application, stood before the channels’ names, and quickly found messages.Īfter the redesign, the iconic grille mark disappeared. The first Slack graphic was 100% in line with the concept of a corporate messenger. The letters have lost their rounded corners, although, in general terms, the font is similar to the previous one. The caption has also changed: the name of the program has become black. The main thing is that now it can be placed on any background, not just white. The disappearance of overlapping elements makes the image flat, but designers don’t see this as a significant issue. The new logo embodies the original spirit, although it uses far fewer colors and lacks the usual transparency effect. ![]() As a result, the sign became more abstract. After a long creative search, experimenting with different forms, he decided to keep the original octothorpe but change its style. Responsible for the image change was Michael Bierut, creator of the famous Hillary Clinton and Mastercard logos. To make visual identity more consistent, Slack executives turned to design agency Pentagram for help.
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